Bing Ads

Bing Ads, formerly known as Microsoft adCenter is an important alternative to Google AdWords, giving you extended reach and allowing you to target users of Bing, Yahoo!, MSN and the rest of the Microsoft Network. AdCentre Accredited professionalsAt SEM VIETNAM we can set up, optimize and manage your adCenter campaigns, delivering powerful advertising with proven results and improved ROI.

bing ads

Why we’re leaders in adCenter management


Expertise – SEM VIETNAM was one of the few UK agencies invited to participate in beta testing MSN adCenter in the USA. This has given us a significant advantage as we have worked with the Bing Ads system from the start.

Money saving – our expertise can deliver better results for less money. Campaigns on adCenter often deliver 30% more conversions than Google AdWords.

Time saving – effective adCenter campaign management is time consuming and there’s a steep learning curve. Get on with core business while we take care of campaign set up and management.

Low cost per click – we combine bid strategies with creative copy writing and design to keep costs down.

Outstanding support – call on our additional support and training services whenever you need them.

About Bing Ads

Microsoft’s independent search advertising service was renamed from adCenter to Bing Ads in September 2012. Advertisements on the network are shown on Bing, Yahoo!, MSN and the rest of the Microsoft Network.

Bing, the current brand name of Microsoft’s search service, which was previously branded MSN Search and then Live, is currently the third most popular search destination in the UK, and can account for up to 10% of the total search queries per month. Benefits of Bing Ads include:

- Demographic targeting
- Less competition and lower click costs
- Ads served to Yahoo!, leading to significant growth, especially in the USA
- Improved personalisation of ads as the service matures, and becomes integrated with other MSN services such as Messenger, Hotmail, and Live Spaces.